CAPE TOWN – As the Covid-19 pandemic continues, many are still left struggling and in need of assistance with basic needs such as food with a surge in unique initiatives and campaigns aiming to assist those less fortunate.
Blue Ribbon had launched its ‘Drop & Swap’ initiative aiming to assist their loyal customers with the Blue Ribbon bread bags being used as currency exchanged for items that would help alleviate hardships during these trying times with some items such as bread, vouchers and airtime.
The Drop & Swap takes place in thirteen communities throughout the country, such as Khayelitsha, Mitchells Plain, Blue Downs, Soweto, Daveyton, Mohlakeng, Tembisa, Sasolburg, Sebokeng, Orange Farm, Atteridgeville, Mamelodi and Soshanguve where two Blue Ribbon bags exchanged for a loaf of bread, three bags exchanged for a loaf of bread and R10 airtime, four bags exchanged for a loaf of bread and R15 airtime and five bags exchanged for a loaf of bread and R50 shopping voucher.
Sandhya Maharaj, Premier FMCG Blue Ribbon Brand Manager, said, “We not only want to make life a little easier for our consumers, but we also want to make sure that they are able to reconnect with their friends and family during this time. We have also taken the excitement of sharing a step further by partnering with various communities across South Africa and encouraging consumers to exchange their empty Blue Ribbon bread bags for rewards. But, mostly we want to bring to life a campaign that allows us to share our ‘Mmmm Yum Taste’ and bring South Africa together,” says Premier FMCG Blue Ribbon Brand Manager.”
The initiative launched on 28 September 2020 with Blue Ribbon taking to Facebook to share that the campaign thus far has provided over 1276 loaves of bread and R19 180 in airtime and shopping vouchers.
If you would like more information on the initiative and their Drop & Swap locations, visit Blue Ribbon Bread on Facebook.
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