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How to use digital marketing amid Covid-19 pandemic

CAPE TOWN – Global digital marketing company, Incubeta, said that companies may still survive the Covid-19 pandemic shock by making basic digital efforts.

The company’s Managing Director, Roan Mackintosh, said South Africa is facing the same challenges as others across the globe, but without the safety of a secure balance sheet.

“We have been working closely with our travel clients like Club Med, and Air France/KLM throughout the lockdown year. The Covid-19 pandemic has really hit the tourism and travel sector very hard and getting back up to speed will be a challenge.

“In a vertical as competitive and global as the travel industry, making sure your messaging is truly relevant, targeted, personalised and timeous is the competitive advantage that every company is striving for,” said Mackintosh.

Lead tech solutions consultant Johan Walters added that Google research has shown that safety is the number one priority for potential travellers and that companies should look at targeting customers in their existing database.


“It’s all about enticing people. The pandemic is far from over and if local destinations hope to get customers through the door, they must ensure their patrons feel safe,” said Walters.

He urged companies operating in the travel and tourism industry to ensure that their companies clearly shows which safety precautions have been put in place adding that new or more skittish travellers also wants flexibility.

“We may end up going back into lockdown if there are hotspot outbreaks, or the customer may get sick and have to go into isolation.

“Things can change in a heartbeat, so come up with content and messaging that give customers the comfort of a safe and flexible offering,” he said.



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