CAPE TOWN – As lockdown levels ease, Cape Town has seen a drastic increase in domestic flights and bookings into the city.
Level 1 permits provincial travel. Cape Town has seen a rapid influx in domestic flight routes and shows promising signs for the struggling tourism sector that has been one of the hardest-hit industries during the national lockdown and Covid-19 pandemic.
“We are already seeing the positive effects of the relaxation of lockdown regulations. Our insight from TravelStart, who we have partnered with on a Domestic focused campaign, shows that the Johannesburg to Cape Town air route has been selling out daily. This is a huge success for us as a destination grappling to come to terms with the adverse effects of the lockdown and Covid-19,” says Enver Duminy, CEO of Cape Town Tourism.
TravelStart’s other statistics show that all airline routes to Cape Town are selling at higher rates than flights to other cities in South African with the sales are 15 percent quicker than the Johannesburg to Durban route.
Duminy continues by saying, “Everyone is fighting for a piece of the tourism pie, but we know that, locally, we are a popular destination as travellers look for a place that offers a little bit of everything – beach, mountains and nature. This is why we recently also launched a self-drive domestic campaign together with Flight Centre. This campaign showcases Cape Town experiences that could be quite easily mistaken for their international counterparts. So, even though you may not be able to travel overseas, you can have an ‘international travel experience‘ right on your doorstep. We are also launching a series of videos where multinational and multicultural teams are given R150 to explore Cape Town’s authentic neighbourhoods. The focus will be on the great value, enjoyment, discovery, and the unique experiences that Cape Town has to offer.”
Cape Town’s interest from travellers comes after the long national lockdown where interprovincial and international travel had been prohibited but during this time Cape Town Tourism launched its “We Are Worth Waiting for!” campaign in order to keep interests high displaying the vast range of attractions the city provides with a mix of beauty, culture, food, nature all unique to the Mother City.
The campaign had reached Rough Guide’s list of 12 of the best virtual tourism campaigns and continues to attract visitors and tourists even those not yet willing to travel with a display of what is waiting for them.
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