How to save your tech start-up post lockdown

CAPE TOWN –The Coronavirus has influenced consumers and forced businesses to adapt to the new landscape and changed the way they operate.

Mark Elliott, Division President for Mastercard Southern Africa, said that a digital approach comes with multiple factors, increased competition and higher customer expectations.

He added that tech start-ups need to leverage eCommerce for survival, which includes a mobile checkout experience.

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“When we think about digital commerce, it’s not just the web browser anymore, it has expanded across most of the channels that are available to us today – people want to be able to scan a QR code and access information from mobile devices, without the need to interact with a point of sale (POS) device to type in our pin,” said Elliott.

“Covid-19 has really highlighted for many South African entrepreneurs how crucial eCommerce is.

“We know that 54 percent of South African internet access comes from mobile handsets. So, where we can have a hygienic, touchless checkout, we should prioritise that,” he said.

Understanding the reason behind the complete user journey is key, this includes the payment experience.

Elliott added that with a global mobile contribution of 40 percent to the eCommerce industry, it shows the importance of mobile payment technology.

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